The brand Ochre was conceived in Karachi in the year 2013, to satiate the dire need of a good quality and reasonable priced fashion clothing brand for both young boys and girls. The meaning of Ochre originates as one of the oldest natural colors existing on Earth ranging from a pale yellow to a russet shade. The idea of naming this brand Ochre resonates with the same thought of providing ever lasting apparel for the modern adventurous child in a variety of fun and trendy colors. Ochre revamped the boring trends by introducing Eastern wedding wear, Knitted casual wear and both Eastern and Western wear for summers and winters. Ochre has fast become a number one choice for all your children’s clothing needs and is popularly known as a ‘favorite’ as it provides fabulous cuts in breathable fabrics and glamourous designs. It is ‘your go to’ store for any boy or girl wanting to stand out in a formal event or for just lazing around with friends or family.