The brand came into being to bring a new wave of fashion into Pakistani society. It has provided a new definition of vogue by the introduction of its amazing collection that is vibrant, colourful, and unique. The gaining popularity of the brand resulted in its spread in different cities of the country. The mantra by which the brand works is simple and that is to deliver exactly what the customer is looking for. The brand has invested in researching the fashion needs and wants of the masses and has therefore made its production accordingly! The brand resonates with the fashion sense of the women of today and thereby manages to build a strong relationship of trust!. Mushq is a designer brand focused on exquisitely curated designs that are the perfect blend of ethnic and traditional with a hint of glamour.