ASIM JOFA
Having been certified in Design from the prestigious Central Saint Martins, Asim went on to create ripples in the fashion industry. He has achieved great acclaim for his various collections displayed on the runways in the fashion capitals of the world. He has been honored with IAFA International Asian Fashion Awards as the Best Designer Brand in 2012. In the same year Asim bagged the Collection of the Year award held by the Pakistan Fashion Awards. He continues to improve on perfection and in the future, Asim plans to create more buzz and dress Pakistani women fabulously, breaking fashion stereotypes along the way.

Asim Jofa- AJLR-15
PRODUCT DETAILSA perfect color to add in your summer wardrobe. Blush pink lawn is very heavily embroidered with ash white thread & 9mm sequins rendering it with an elegant shine reminiscent of age old craft of painstaking mirror work. The...
Rs.10,950.00
Rs.9,855.00
Asim Jofa- AJLR-11
PRODUCT DETAILSIndulge yourself this summer in symbolic ideology of this design working its magic with bold motifs emblazoned on deep garnet base. A heavily embroidered rust borders on shirt & sleeve hem accentuated with exclusive use of gold zari &...
Rs.10,950.00
Rs.9,855.00
Asim Jofa- AJLR-29
PRODUCT DETAILSSyra Yousuf enchants dressed in this raven black gilded attire. A rare beautiful black angarkha is executed in copper gold zari,cupped sequins & lurex giving this design a distinct vintage feel. An ogee pattern with bold motif inserts on...
Rs.10,950.00
Rs.9,855.00
Asim Jofa- AJLR-28
PRODUCT DETAILSDeep green viridian base comes alive with bold embroidery incorporating paisley & ethnic motifs creating this captivating design. An articulate mix of colors like deep maroon, beige,leaf green & rust are used beautifully to achieve this stunning design. Its...
Rs.10,950.00
Rs.9,855.00
Asim Jofa- AJLR-27
PRODUCT DETAILSA statement design made on a cedar brown lawn base completely covered with a geometric pattern, with colorful blocks taking up the front highlighted by 5mm sequins in their middle giving it a traditional patchwork look. Its framed by...
Rs.11,450.00
Rs.10,305.00
Asim Jofa- AJLR-26
PRODUCT DETAILSDressed to impress Iqra Aziz stuns in this heavily embellished design. A stellar piece curated on navy blue lawn base painstakingly worked in shades of gray & ash white thread is topped with silver spangles & zari creating a...
Rs.10,550.00
Rs.9,495.00
Asim Jofa- AJLR-24
PRODUCT DETAILSEnjoying sunshine to the fullest Ramsha Khan paints a happy picture clad in this pretty mauve attire. The shirt is embroidered heavily incorporating light copper zari, pale & dark mauve threads along with 7mm sequins adding a beautiful shine...
Rs.11,250.00
Rs.10,125.00
Asim Jofa- AJLR-22
PRODUCT DETAILSThis eye catching orange piece is an apt metaphor for the beautiful hour of dusk. A heavily rendered shirt fashioned into center & side panels trimmed with contrasting silk borders topped with long necklines on front & back giving...
Rs.11,250.00
Rs.10,125.00
Asim Jofa- AJLR-21
PRODUCT DETAILSDeep plum & vibrant magenta comes together in this iconic design. The long shirt is decorated with magenta appliqué inserts embroidered in light rose gold zari, sequins & mauve thread transformed into bold motifs creating an eye catching pattern....
Rs.10,850.00
Rs.9,765.00
Asim Jofa- AJLR-20
PRODUCT DETAILSA beautiful sunset hue off sets this rustic design with all-over embroidery topped with front & back necklines & heavy borders uplifting the look. It comes with an embellished Indian maroon colored chiffon dupatta & dyed trouser befitting the...
Rs.10,950.00
Rs.9,855.00
Asim Jofa- AJLR-03
PRODUCT DETAILSThis beautiful mustard gold color comes alive with ethnic motifs embroidered all over incorporating shiny lorex with inserts of rust ,deep rust & magenta color threads worked harmoniously to create blocked borders complementing this sunny hue. A burnt orange...
Rs.10,950.00
Rs.9,855.00
Asim Jofa- AJLR-18
Please login to add items to wishlistAdding product to your cartPRODUCT DETAILSA classic combination of beige & black comes together in this design etched with antique gold zari & matte 5mm sequins rendering it with this luxurious feel. The shirt...
Rs.11,450.00
Rs.10,305.00
Asim Jofa- AJLR-17
PRODUCT DETAILSRamsha Khan looks resplendent clad in this lushly endowed design. Maroon & salmon pink threadwork is decked with shiny gold cupped spangles used abundantly adding a bling to this obsidian base. The chiffon dupatta is decorated with embroidered ogee...
Rs.10,650.00
Rs.9,585.00
Asim Jofa - AJAM-10
PRODUCT DETAILSRuby: Ayeza Khan beams dressed in this beautiful attire. Magenta velvet shirt comprised of a center and side panels dusted with glinting sequins harmoniously used with burnt orange, olive green and pale pink thread interlaced with golden zari ending...
Rs.12,550.00
Rs.11,295.00
Asim Jofa - AJAM-09
PRODUCT DETAILSAmethyst: When you want to stand out and leave a lasting impression this design is a must have for this season, combining the sassy chiffon and warm velvet it lets you experience winters with a new twist. The top...
Rs.12,550.00
Rs.11,295.00
Asim Jofa - AJAM-07
PRODUCT DETAILSTopaz: A beautiful burnished gold hue of this unique velvet long shirt creates an intriguing contrast with deep raisin threadwork uplifted by tinted gold zari and cupped sequins crafted into this attractive piece. The deep hued chiffon dupatta embroidered...
Rs.12,450.00
Rs.11,205.00
Asim Jofa - AJAM-03
PRODUCT DETAILSPeridot: Ayeza Khan looks effortless in this distinct cut. The ensemble is constructed with a unique flare, the front open style is kept loose giving it a traditional chogha look comprised of 7 panels with heavy borders beautifully embroidered...
Rs.12,650.00
Rs.11,385.00
Asim Jofa - AJAM-01
PRODUCT DETAILSLooking exceptionally regal Ayeza Khan embodies grace decked in this deep mahogany velvet front open jacket, embossed with antique gold dori & lorex embroidered seamlessly with a dose of spangles. A bold pattern is evident in designing reminiscent of...
Rs.12,750.00
Rs.11,475.00
Asim Jofa - AJK-04
DISCLAIMER:* Lining, Laces, and Tassels are not included in unstitched variants.* Embellishment items in stitched outfits are subject to market availability* The actual colors of the outfit may vary from the colors being displayed on your device.
Rs.11,950.00
Rs.10,755.00
Asim Jofa - AJK-10
DISCLAIMER:* Lining, Laces, and Tassels are not included in unstitched variants.* Embellishment items in stitched outfits are subject to market availability* The actual colors of the outfit may vary from the colors being displayed on your device.
Rs.11,950.00
Rs.10,755.00
Asim Jofa - AJK-08
DISCLAIMER:* Lining, Laces, and Tassels are not included in unstitched variants.* Embellishment items in stitched outfits are subject to market availability* The actual colors of the outfit may vary from the colors being displayed on your device.
Rs.11,950.00
Rs.10,755.00
Asim Jofa - AJK-01
DISCLAIMER:* Lining, Laces, and Tassels are not included in unstitched variants.* Embellishment items in stitched outfits are subject to market availability* The actual colors of the outfit may vary from the colors being displayed on your device.
Rs.11,950.00
Rs.10,755.00
Asim Jofa - AJK-09
DISCLAIMER:* Lining, Laces, and Tassels are not included in unstitched variants.* Embellishment items in stitched outfits are subject to market availability* The actual colors of the outfit may vary from the colors being displayed on your device.
Rs.11,950.00
Rs.10,755.00
Asim Jofa Ramsha Edits - AJRE-10
PRODUCT DETAILSWith her doe eyes and beautiful smile Ramsha Khan steals our hearts clad in this deep cabernet angarkha. Simple cut is enriched by heavy all-over embroidery in antique gold with a hint of thread accentuated by matte cupped sequins....
Rs.8,950.00
Rs.8,055.00